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How Fuzzy Brush revolutionised tooth brushing and is investing to create British jobs
Despite the Brexit naysayers, many British companies are enjoying a period of significant growth and a boom in exports – including one unusual firm from Consett, County Durham
Sponsored by FUZZY BRUSH
If you’ve ever made a motorway pit stop during a UK road trip, the chances are you’ll be familiar with the small toothbrush that is chewed and doesn’t require toothpaste or even water, sold in vending machines.
The small, chewable toothbrushes are called Fuzzy Brush, and the company that makes them has recently opened a new factory in Consett, County Durham, to keep up the demand in Asia for its product.
As a result, the company will be creating at least 50 new jobs in 2018 – exciting times for suppliers of this tiny, ingenious device, synonymous with service station vending machines.
Originally designed by a dentist, the chewable toothbrush was discovered and patented by Jim Drew, an entrepreneur and Managing Director of Fuzzy Brush, who first came across the ingenious device back in 1996, during a trip to Amsterdam.
Seeing the potential in this tiny device, he spent four years developing it, adapting the packaging, sending it to retailers and tweaking it, until the product we know as Fuzzy Brush was born.
Jim has received lots of feedback from kids and parents alike, letting them know how much they love the little brush, but perhaps most surprising is the benefit it appears to provide with those with autism.
Several parents of children with autism have contacted Jim, letting him know how the Fuzzy Brush has transformed their lives, particularly for children who suffer from Autism Spectrum Disorder (ASD), and as a result experience sensory issues, which include struggling to brush their teeth.
One parent revealed that her 13-year-old son had not been able to brush his teeth for “an unaccountable number of years,” but after using a Fuzzy Brush had smiled and showed his teeth for the first time in 10 years.
This apparent benefit in dental hygiene for children with autism has led to plans to install Fuzzy Brush vending machines in special schools, and a trial is planned for the Rumsworth school in Bolton.
Today, Fuzzy Brush is growing at an exponential rate. Currently, it is sold in over 50 countries around the world including Indonesia, Taiwan and Korea and will be in over 20,000 stores across Asia during 2018.
To keep up with this huge demand, the new factory in Consett, County Durham, will produce around 400,000 brushes per month, enabling Fuzzy Brush to become a major employer in the former mining town.
Retaining manufacturing operations in the UK is important and Brexit has thankfully not had a negative impact on Jim Drew’s business so far.
He explains: “Orders have increased as the pound dropped [following Brexit] but our product continues to grow and has allowed us to expand the product range and launch new products such as the Fuzzy Rock.”
Demand has grown for the brush to be available in retail outlets here in the UK. Fuzzy Brush can now be found in the dental aisles of Asda and Morrisons, as well as in conventional vending machines. There are also plans to introduce a new vending machine called a ‘Teeth Cleaning Station’ across the UK, in addition to expanding their retail products to other supermarkets, shopping channels and UK airlines this year.
They have also launched an investment programme, releasing 1.5 million shares which offer a healthy return of up to 14.43 per cent per year to investors, via redeemable shares*.
To find out more, visit
www.fuzzybrushes.com
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